Unitelia vs Wazzup24

Direct competitors in the omnichannel-inbox + light CRM category for UA/CIS SMB. Both connect WhatsApp / Telegram / Instagram / Viber / Messenger / Email / Voice to a unified inbox with task-management + pipeline. Key difference — AI worker: we have it on Autopilot tier and as PAYG add-on, Wazzup24 — absent per public documentation.

TL;DR. If you need ONLY inbox + basic CRM functionality — Wazzup24 is mature and working today (more channels live, polished mobile app). If you want AI agents (Sales / Negotiation / Quote / Returns / Voice) — we have one product: inbox + AI tier ($299/org) or Starter $19/channel + AI add-on PAYG. Wazzup24 doesn't have this path.

Shared category, different wedge

Wazzup24 and Unitelia — both omnichannel-inbox + light CRM for SMB (like Kommo / KeyCRM / Bitrix24, but messaging-first). Both: unified inbox, tasks-from-chat, pipeline, mobile, SLA. Same ICP — UA/CIS SMB with 1-30 operators + multiple messaging channels.

Wazzup24 in public documentation does not claim AI-chatbot capabilities — it's a pure productivity tool for operators. We add AI worker as a separate tier (Autopilot $299/org) OR as a PAYG add-on to Starter/Pro tier — Sales / Negotiation / Quote / Returns / Voice agents + Multi-LLM Council. Wazzup24 doesn't have this path.

Another diff: we have deeper UA-stack nativity — Nova Poshta ТТН automation, ФОП-3 quarterly report, Profit-First dashboards with COGS/refunds/ads — this operations scope that Wazzup doesn't cover.

Feature-by-feature

Product category
Unitelia
Autonomous AI worker — agents act in your channels with operator approval. Thin native CRM + BYOCRM sync.
Wazzup24
Messaging-to-CRM integration bridge. Connects WhatsApp / Telegram / Instagram / Viber / Messenger to 20+ external CRMs. [1][3]
Primary buyer
Unitelia
UA/EU SMB e-com owner who wants AI to handle routine ops (DM → ТТН → returns → tax).
Wazzup24
UA/CIS SMB sales-team owner who wants to chat with customers via WhatsApp directly inside Bitrix24 / Kommo / Zoho. [1][4]
CRM relationship
Unitelia
Thin native core + BYOCRM (KeyCRM / HubSpot / Хорошоп). AI lives in our product, syncs with your CRM.
Wazzup24
"No native CRM" by design. 20+ external CRMs supported (Bitrix24, Kommo, Zoho, HubSpot, Salesforce, Megaplan, 1C, Planfix, EnvyCRM, etc.). [1][4]
Channels — WhatsApp Business API (WABA)
Unitelia
🚧 Roadmap (no WABA connector yet). Critical gap acknowledged.
Wazzup24
Core product — WABA + WhatsApp standard + WhatsApp templates + bulk mailings via WABA. [3]
Channels — Instagram DM
Unitelia
✓ Native bidirectional via Meta Graph API.
Wazzup24
✓ Instagram Business API integration with CRM systems. [1]
Channels — Telegram
Unitelia
🟠 Outbound only (Bot API send). Inbound webhook not yet built.
Wazzup24
✓ Bidirectional Telegram + Telegram bot integration. [1]
Channels — Viber / Facebook Messenger
Unitelia
❌ Not implemented (schema-ready, code empty).
Wazzup24
✓ Both supported per public materials. [1]
AI agents (sales / negotiation / quote)
Unitelia
Multi-LLM Council (Claude + GPT + Gemini vote on edge cases) · 11+ named agents (Sales / Negotiation / Quote / Returns / Tax / Voice / Procurement).
Wazzup24
AI chatbot / agent capabilities not found in public documentation as of 2026-05-21. Platform focused on messaging-routing + CRM-sync. [1][3]
Operations beyond messaging
Unitelia
Native: Returns + Auto-RMA (WayForPay/LiqPay/Mono), Tax Auto-Pilot ФОП-3, Procurement forecast, Profit-First analytics.
Wazzup24
Out of scope. Operations depend on the CRM that Wazzup is connected to. [1][3]
Nova Poshta ТТН automation
Unitelia
Native connector — AI generates ТТН, polling status, customer notification.
Wazzup24
Out of scope. ТТН logic lives in CRM (Bitrix24 / KeyCRM), Wazzup is only the routing layer. [1]
UA tax compliance (ФОП-3 / 1ДФ)
Unitelia
Native — quarterly report automatically.
Wazzup24
Out of scope. [1]
Voice / telephony
Unitelia
Twilio integration with Gemini STT + ElevenLabs TTS (beta).
Wazzup24
Wazzup24 — messaging-focused. Voice/telephony not highlighted as native feature in public materials. [1]
Automation
Unitelia
Multi-step Visual Journey Designer (P2 live). 8 trigger kinds (abandoned cart, birthday, order status changed, back-in-stock, etc.). LLM-driven autonomous decisions.
Wazzup24
CRM-side automation rules (per public data): "automation when lead created / moves stage", bulk WABA-mailings, auto-routing chats to managers. [3][4]
Mobile app
Unitelia
🚧 apps/mobile (Expo / React Native) scaffolded, not shipped.
Wazzup24
✓ Proprietary mobile app for WABA — operator responds to customers from phone. [1][3]
Pricing model
Unitelia
Flat $0–399 per-org + outcome-based ($0.50/deal, $0.10/ТТН, 1–2% ads, $1/return).
Wazzup24
Per-channel subscription: ~$15–90/channel/month (per public reviews 2026). Multiplies with each added channel. [2]
Setup time
Unitelia
10-minute wizard (connectors + audience + send first campaign).
Wazzup24
5-minute first messenger connection + 3-day free trial (per marketing copy). [1]

When Wazzup24 is the better choice

When Unitelia is the better choice

Can you use both together?

Yes — and this may be the best setup for mature SMB e-com:

  1. Wazzup24 — bridge for WhatsApp WABA / Viber to your Bitrix24 / Kommo (there operator responds, as usual).
  2. Unitelia — AI worker for IG DM, voice calls, Returns/RMA, Tax, Profit-First analytics, ads loop. Sync via the same CRM.
  3. Single source of truth — your CRM (Bitrix24 / KeyCRM). Both platforms write to it + read the same customer context.

This is a scenario we see with SMB owners looking to supplement their existing operations stack, not a complete replacement.

FAQ

Wazzup24 vs Unitelia — are these competitors or complementary products?

Rather complementary. Wazzup24 — is the messaging layer (like a bridge between WhatsApp and your CRM). Unitelia — is the AI worker (makes decisions + acts in channels). If you already have Bitrix24/Kommo with managers and just want WhatsApp inside it — Wazzup24 is the right choice. If you want AI to partially replace operator labor — Unitelia. They can coexist: Wazzup for WhatsApp routing, Unitelia for AI agents in IG + email + voice.

Do you have WhatsApp? Wazzup24 — is a WhatsApp-first product.

Honest answer: WhatsApp Business API not yet implemented — on roadmap. Right now we're fully bidirectional only on Instagram DM, Voice (Twilio beta), outbound on Email / SMS / Telegram bot. If WhatsApp — is your primary channel, Wazzup24 covers that use case much better. We're working on WhatsApp Cloud API for future versions.

Wazzup24 integrates with 20+ CRMs. Do you only have KeyCRM?

KeyCRM — production-ready. HubSpot — on roadmap P2 (M8-M10). Хорошоп — Y1 Q4. Prom.ua — Y1 Q4. Bitrix24 / Kommo / Salesforce — NOT on our ICP roadmap (this is Wazzup24 territory). We're BYOCRM, but we pick integrations by our vertical (UA SMB e-com) — not trying to be a universal connector.

Why is your pricing flat + outcome, while Wazzup is per-channel?

Different business models. Wazzup sells messaging-bandwidth — their unit-economics depend on message volume + number of WABA numbers. Our model ties payment to business outcome (closed deal, generated ТТН, recovered OOS). If AI doesn't close the deal — you don't pay. This works because we make decisions, not just relay messages.

Can you use both?

Technically yes. Specific pattern: Wazzup24 → WhatsApp routing to your Bitrix24 / Kommo, Unitelia → AI agents in IG DM + email + voice + Returns/Tax/Procurement. Single source of truth — your CRM, both platforms sync with it. Operator sees wazzup-chat for WhatsApp + Unitelia inbox for IG/voice + AI-approvals for agent decisions. More complex, but works.

Try without a card

Starter — $0/mo, 1 channel, 500 conversations. See how AI agents work in DM before committing to per-channel subscription.

Create account →

Wazzup24™ — trademark of owner. If we have a factual error — write to m.nazar77@gmail.com.

Джерела цього порівняння

  1. Wazzup24 — офіційний сайт · https://wazzup24.com/ · accessed 2026-05-21
  2. Wazzup24 EU — EU presence · https://wazzup24.eu/ · accessed 2026-05-21
  3. Wazzup24 — WhatsApp CRM page · https://wazzup24.com/whatsapp-crm/ · accessed 2026-05-21
  4. Wazzup24 listing — Bitrix24 marketplace · https://www.bitrix24.com/apps/app/wazzup.apps/ · accessed 2026-05-21

Усі URL та твердження звірені станом на дату accessed. Sites регулярно оновлюються — для актуальної інформації переходь за посиланнями вище. Якщо vendor бачить помилку в нашій інтерпретації — пиши на m.nazar77@gmail.com, виправимо за 48 годин (повний disclaimer нижче).

Про це порівняння — юридичне

Сумлінне порівняння (fair-use comparative advertising). Це матеріал готувався відповідно до Закону України «Про рекламу» (ст.11, ст.27), Директиви ЄС 2006/114/EC щодо оманливої та порівняльної реклами, та принципів US Lanham Act §43(a). Усі твердження є висловлюваннями з точки зору Unitelia, не категоричними фактами про продукти конкурентів.

Джерело даних. Інформація про Wazzup24 базується ВИКЛЮЧНО на публічно доступних джерелах: офіційні веб-сайти, документація, pricing-сторінки, публічні App Store / G2 / Capterra описи, та публічні API specs — станом на 2026-05-21. Ми не реверс-інженерили продукти конкурентів, не використовували конфіденційну інформацію і не отримували внутрішніх даних від інсайдерів.

Торгові марки. Назви продуктів, логотипи та торгові марки (Wazzup24) є власністю відповідних правовласників. Unitelia НЕ афілійована з ними, не представляє їх і не отримувала схвалення на згадки. Використання назв необхідне виключно для ідентифікації порівнюваних продуктів (nominative fair use).

Виправлення. Функціональність продуктів швидко змінюється. Якщо ти власник / співробітник згаданого продукту і вважаєш, що інформація неточна, оманлива або потребує уточнення — напиши на m.nazar77@gmail.com з посиланням на джерело. Ми виправимо протягом 48 годин або, якщо ситуація потребує — приберемо твердження повністю.

Перевіряй актуальні характеристики продуктів за офіційними сторінками. Останнє оновлення цієї сторінки: 2026-05-21.